https://jennifermcknight.journoportfolio.comRSS Feed for Jenn Marie Writing & MarketingenMon, 01 Mar 2021 00:00:00 +0000https://slickplan.com/blog/using-personas-and-great-user-experienceUser personas are a profile that represents the characteristics, preferences, and user needs of real people who comprise the target audience for your product. The approach of creating personas originates from IT system development in the 1990s. Alan Cooper’s book The Inmates are Running the Asylum, published in 1999, was the first to describe the technique of personas to describe fictional characters or users. When documented well, user persona profiles are a helpful way to articulate specific Mon, 01 Mar 2021 00:00:00 +0000https://slickplan.com/blog/using-personas-and-great-user-experience